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See
research and marketing examples for Concordia Schools in Omaha,
NE...
- To change the status quo.
HBR, Dec., 2009
- To make history. Steve
Jobs
- To put a zing in the universe.
Niklas Zennstrom
- Innovation is cheaper than
advertising. Seth Godin
- Innovation is the central job of every leader,
regardless of the place he or she occupies in the organization.
A.G. Lafley
- By 2010, women are expected to control $1 trillion
or 60% of the country’s wealth,
according to research conducted by Business Week and Gallup.
- Women purchase or influence the purchase of 80%
of all consumer goods, including stocks and computers.
- As a market, women represent a bigger opportunity
than China and India combined, so why are companies
doing such a poor job of serving them?
- Women represent a majority of the population, but they
are also an astonishingly untapped market.
I have worked with Linda for several years and I am always
amazed how she approaches problems so differently from everyone
else. She is very innovative and has really helped us understand
marketing to women. One of the things I really appreciate about
her is that she is constantly reading and learning, and when added
to her creativity, the sky is the limit. She has greatly helped
our company over the years in a significant way.
Dale Burklund
Owner, Walker Tire
Linda has helped our organization and
me personally, look at and evaluate
the past, present and future with creative, outside-the-box “strategic
thinking.” She does a wonderful job facilitating, encouraging
and challenging one’s approach to life and organization. I
wish we would have taken advantage of her services a long time ago.
Linda’s insight will renew the organizations excitement and
vision for the future.
Ty Schenzel
Executive Director, Hope Center for Kids
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