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- A discipline within the broader field of knowledge
management
- A method to analyze and understand market and employee
behavior through direct interviews with individuals and focus
groups
- The process of gathering this information for the purpose
of research through storytelling and then writing a narrative
of the research
- innovateHER will provide a written narrative from which
a strategy for innovation begins.
- innovateHER will listen to your clients and gather behavioral
research which insures innovation is customer driven.
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